Let's Get Fit is an editorial series
teaching the basics of macro nutrition.

ABOUT
Let's Get Fit uses doctorial opinions to give readers' real life stories on different types of macros. The first series discusses the topics of: Macros, Ketogenic Macros, and Veganism Macros.

With all the free media and information readers' can learn about new topics and ideas. However, because of this new era there is no way to know how creditable the information is. Let's Get Fit takes multiple opinions from creditable doctors, along with real life stories on different people with different goals and their journey with Macro Nutrition.

WHY?
Macro is short for macronutrient, of which there are three: protein, carbohydrates and fats. All foods are divided up into a combination of these macros, and that’s how the calorie content is made up.

Protein and carbs are four calories per gram, and fat is nine calories per gram.

Counting your calories is still important, whether you’re trying to lose fat or bulk up, but when it’s done in conjunction with counting your macros, that’s when you get the best results.

Research has shown that when you have a calorie deficit and keep your protein high, that’s when you lose the most weight.

My Role

I was the sole creater and visionary on this project. Fit Nutrition was broken up into three distinct projects; an app, website and editioral. Let's Get Fit was created to help guide individuals on the beginning steps of Macro Nutrition. Helping them find the appropriate style with a physical copy of the book.

Let's Get Fit was one part of my final thesis.

Challenges

Being able to find creditable articles, that were created by doctors, taking into account that surveys maybe performed at any scale.

Curating real life stories on each different macro type, that were performed by creditable resources.

How to bring awareness to the editorial. Why would people buy it? Why would they continue to use it.

Mission Statement

Let's Get Fit Together!

Solution

The solution is to make an all inclusive design that is both informative and appealing to the target audience; which are millennials.

Design Deliverables
There are three different deliverables from a; website, to a moblie application, and lastly an editorial.

With the current demographic overly influenced by technology, it seems less and less people are reaching for anything physical. However, just like starting and sticking to a complex diet, people reaching for a physical copy like a book can be more efficient way to start and stick to a macro induced dietary.

Just like the interest millennials have with vinyls, the re-interest in books is just the same.